About Us


As a leader in P–12 and Higher Education product marketing, we take pride in collaborating with educational companies and institutions to offer strategic sales and marketing, product management, and alliance building for you and your product or solution. With over twenty years of experience in strategy, business development, and product marketing, Michael Campbell, Founder and Principal Advisor, and the firm's consultants are able to bring a deep understanding of the P–12 and higher education markets.

When you partner with Forward Thinking EDU, we will:

  • Each engagement begins with a discovery session - progress begins with asking questions.
  • Help you define your scope, goals, and positioning, before we begin to execute
  • Provide an overview of the market landscape
  • Collaborate to provide market definition for your product or solution
  • Engage with your management team to build business plans, innovation solutions, and pricing models
  • Build use scenarios that include buyer and user personas, position, and the buying process
  • Update or write marketing plans in concert with product development roadmaps
  • Engage social media marketing tools to drive awareness and lead generation
  • Provide a world class marketing team that can add value across your organization, managing resources and priorities.
  • Work with key market research teams to develop research that proves the effectiveness of your solution and supports your marketing messaging.
  • Provide sales process development and business development support.
  • Research education funding opportunity including grants from the private and public sector.
  • Inform you of the latest in government regulations that affect the education sector.

Let's Get Started!