Our Team

The skilled team at Forward Thinking EDU provide organizations experience, innovation and collaborative consultations.  Our market-driven model helps companies achieve better-than-market results.

Team Consultants and Advisors

Michael Campbell, Founder and Principal Advisor

Michael Campbell's passion for improving education through technology and digital literacy has helped private and not-for-profit organizations market solutions that support the learning community. For over 20 years, Michael has held leadership positions in sales and marketing spanning the PK - 20 market, technology, publishing, corporate and professional development industries. Prior to his work at Forward Thinking EDU, Michael has held positions with Learning Bird, ETA hand2mind,  Follett School Solutions, Cengage, and McGraw-Hill.  In addition Michael serves as an advisor for the strategic consulting firm of Acumen Partners, providing benchingmarking solutions.  Michael also serves on the advisory board of EdWeb.net and was elected to the board of the Educational Technology Industry Network Division of SIIA .  In addition to his work on boards and consulting, Michael serves as advisor for the MaRS program in Toronto, Ontario Canada, helping startup and growth companies grow their businesses.  

Michael's enthusiasm for learning and education extends outside the office.  In 2012, he joined the board of the local Parent Teacher Organization.  In 2014, Michael was appointed to a vacant position the local public library board, as a trustee.  In 2015, Michael was elected to a full-term by the local village to the library board, where he has served as Treasurer and now as Vice-President of the board.  

Michael has spoken at various conferences on multiple topics ranging from marketing to funding opportunities for schools and business in education.  Michael is a frequent host and guest on webinars, podcasts, and radio shows that discuss the challenges of the education industry.


Ed Kisman, Advisor

Ed brings over 14 years of broad base sales and business development leadership background within the K12 software and professional service organizations. Ed has held executive roles across the K12 Spectrum beginning in 2002, where Ed was Vice President of Sales for Follett Software Company, a leading educational solution provider where he carried numerous awards for excellence. Over the last five years Ed has been instrumental in rebuilding sales organizations and their sales process in positioning educational solutions that are proactive in challenging students, while supporting differential student learning.  Ed has partnered with both Apex Learning and Rourke Educational Media; two digital content companies serving the K12 market space. Most recently Ed was Vice President of Sales for GoFrontrow, a leading Integrated Campus Communication Solution provider. 

Prior to Ed’s educational sales experience Ed worked in the B-B market as Vice President of Sales for Alorica Inc. a global provider enterprise software solutions, to Fortune 500 companies and Director of Business Development for Ziff Davis Consultants,( a division of Ziff Davis Education).

Ed Graduated with a bachelor in Business Administration, Marketing, Management from John Carroll University in University Heights Ohio.

Contact Ed Kisman to see how Forward Thinking EDU will help your organization with business development and K12 strategies

Ellen Cleary Ruane, Advisor

Ellen has honed her business and advisory skills through years of experience in the educational publishing and big data markets.  Ellen's background in education includes 20+ years of experience at companies like McGraw-Hill and Dunn & Bradstreet's MDR.  At McGraw-Hill she led the higher education business marketing team and drove annual revenue for a diverse range of educational products.  While at MDR, she drove revenue through her business development skills focusing on higher education companies.  Ellen graduated from Northwestern University with a Bachelor's degree and most recently completed her MBA, from Lake Forest Graduate School of Management.